June 30, 2022

As soon as, not too way back, the time period “anti-aging” was as ubiquitous inside the magnificence trade as “hydrating” or “brightening.” These are phrases that promise a bouncier, extra radiant complexion, however in addition they suggest an answer. To hydrate is to get rid of dryness; to brighten, to eradicate dullness. However to oppose growing older, nicely, that is simply combating biology.

Growing old is a privilege. It beats the choice, in spite of everything. And but, the societal obsession with youth, notably for ladies, stays intrinsic to our very definition of magnificence itself.