You most likely first heard of Stephanie Suganami Shepherd – referred to as “Steph Shep” for brief, and to her many social media followers — due to her proximity to the Kardashians. (She served as chief working officer of Kardashian West Manufacturers till 2018.) However the environmental advocate and entrepreneur has been diving into her personal initiatives within the years since, most just lately setting her sights on fostering a extra aware magnificence trade and educating the general public concerning the realities of local weather change.
Shepherd serves because the chief influence officer of Plus, a biodegradable physique wash model, and can also be the co-founder of local weather schooling platform Future Earth. In July, she forayed additional into magnificence, collaborating with direct-to-consumer perfume firm Snif on a genderless perfume housed in 100% compostable packaging. The scent, titled ‘Suganami’ after Shepherd’s Japanese final identify, melds pure and woody scents together with cypress and vibrant spices.
Shepherd is somebody who takes fragrance critically: “If I am beginning to stroll out the door and I am like, ‘oh no, I forgot my perfume,’ I will likely be late and return to make it possible for I’ve my perfume on,” she advised Fashionista in a latest interview. “I do really feel prefer it’s type of that little cherry on high of the entire hair, pores and skin and nails. It is good to high every thing off with an excellent perfume.”
Suganami could also be Shepherd’s present signature scent, but it surely comes after an extended historical past of perfume-hopping, significantly after breakups. Shepherd mentioned that subject, in addition to her complete magnificence routine — together with her favourite SKKN By Kim product, the hair device she considers a “sport changer” and the scents she finds most nostalgic — with Fashionista. Learn on for the highlights of our dialog.
What kinds of scents are you sometimes drawn to?
Let me begin by saying, I’m very particular about perfume. Since I used to be a child, I’ve all the time had a sensitivity to perfume. I’ve this bizarre factor the place if I scent somebody, I’ve to know the perfume they’re carrying. For instance, one in all my girlfriends, Dani Michelle, all the time wears this one fragrance and it simply smells like her, so I do know it is her.
After I search for a perfume, I search for one thing that is delicate and traditional. Actually, I sometimes go for a cologne. I do not assume that perfume must be particular to somebody’s gender id, and that is why I used to be actually excited to do that collaboration with Snif. It is a very outdated idea that fragrance is for ladies and cologne is for males. We wished to make a genderless scent that anybody might like and put on at any time, and I believe we actually achieved that with Suganami.
What impressed the notes you selected for Suganami?
Perfume has had such a strong maintain on my recollections and the people who I like, and it may possibly actually convey you again to a snapshot of your life. With Suganami, I actually wished to encapsulate a particular interval of my mid-20s when it was a lighter time. I do not know if I wasn’t as pressured or if I did not have as many grownup obligations, however I used to be type of simply in that candy spot of my 20s and I used to be having a good time.
There was this chapter of my life the place my pals and I might go to Paris Vogue Week and simply have one of the best time with out a care on the earth (and with out judgment from social media). We would run by the streets at one or two within the morning. These had been among the greatest instances in my life, and there are various kinds of scents that take me again to that place. I actually wished to hone in on that point in my life and create one thing that took me again there.
Is there a scent that feels nostalgic to you from rising up?
Sure, it is so humorous: One is the Jergens Cherry Almond scented moisturizer. It takes me again to my childhood instantly and I nonetheless really actually love that scent for hand cleaning soap. I additionally actually love the Lip Smackers Cappuccino lip gloss. It was this milky brown, very early 2000s and ’90s colour that was simply such a particular scent that I might simply eat. After which, most likely my mother’s fragrance. She would put on Armani Acqua di Gio, and that scent simply touches my coronary heart.
What’s your daytime skin-care routine like?
I really feel like I discovered an actual candy spot proper now with the merchandise that I am utilizing. I am such a magnificence junkie, so I’m continuously discovering new issues, however I am in a great place proper now. Proper now I wash my face utilizing the Peach and Lily Energy Calm Hydrating Gel Cleanser, then I will go in with the SK II Essence. I observe that with the Glass Pores and skin by Peach and Lily and the CosRx Cica Serum (which has modified my life).
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I additionally do a cream, just like the SKKN Face Cream, which I actually love. Lastly, I’ll end with Vintner’s Daughter Botanical Face Oil – it is so good for summer time. I do not put on make-up each day, however for those who’re a make-up wearer, put this on earlier than your basis and your make-up will simply soften into your face and look so dewy. That is what I am doing proper now and it is working for me.
Though you do not put on make-up each day, is there one make-up product that you would be able to’t depart the home with out?
If I do something, it will most likely be a contact of concealer. If I’ve a blemish I will do the Yves Saint Laurent Touche Éclat concealer, which is tremendous gentle. Largely, I like utilizing my Vintner’s Daughter Botanical Face Oil or the Rhode Peptide Glazing Fluid for a glow-y, pure look. Then, I will high it off with a shiny lip utilizing both the Kosas Moist Lip Oil Gloss or the Advantage lip oil gloss.
What does your hair routine appear to be?
Oh my God, I’m the worst at hair and I’ve the most hair! I only in the near past bought a Dyson Airwrap and I’ve bought to say, it is a game-changer. I sometimes simply put my hair in somewhat French twist or braid when it is moist and name it a day, however I’ve discovered that the Airwrap is very easy to make use of and it seems to be like I simply bought a blowout.
Does your skin-care routine change at night time?
I will [add in] the CosRx eye cream. At night time is once I’ll bust the instruments out and attempt to get fancy. If I’ve time and I am actually self-indulgent, I will do time below my Celluma Professional pink gentle. So I will lay below that for round quarter-hour and it even helps me go to sleep.
How do you observe being environmentally aware in your magnificence routine, provided that sustainability is so vital to you?
It is actually vital to me to buy with manufacturers that align with my private values. There was an actual shift within the magnificence and private care trade, so there are positively manufacturers on the market, particularly smaller manufacturers, which can be capable of begin, from their basis, with a sustainable ethos. I believe it is actually vital to assist these kinds of firms and I positively prioritize that. I additionally try to prioritize procuring from small, Asian-founded, Ok-beauty, J-beauty and female-founded manufacturers.
Do you’ve got any magnificence secrets and techniques individuals won’t find out about you?
Oddly sufficient, I used to all the time change my private perfume once I would get a brand new boyfriend. I do not know if anybody else does that, however I simply could not maintain carrying the identical perfume (after a breakup)…some women reduce their hair; I might change a perfume and begin anew. A brand new evolution, with a brand new perfume, and a brand new vibe.
This interview has been edited for readability.
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