August 14, 2022

These are the tales making headlines in vogue on Friday.

Nordstrom is pivoting away from influencers
Nordstrom’s Anniversary Sale has been a serious money-making occasion for the corporate and influencers alike because the 2010s. However Enterprise of Trend studies that this yr, the retailer lowered its affiliate fee fee to three.5 p.c, down from 7 p.c, lessening influencers’ curiosity in creating content material for the event. “It is simply not as thrilling because it as soon as was,” mentioned Anna Jane Wisniewski, a vogue blogger. “There’s not a whole lot of newness.” In earlier years, the sale served as many influencers’ largest supply of revenue; Wisniewski believes “influencers constructed the web anniversary sale,” and feels as if Nordstrom “pulled a quick one.” {Enterprise of Trend}

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