June 30, 2022

Pinterest is buying The Sure, the AI-powered e-commerce platform co-founded by Sew Repair alum Julie Bornstein, the corporate introduced on Thursday.

The Sure formally launched as an app in Might 2020 with Bornstein (who labored at Nordstrom, City Outfitters and Sephora earlier than becoming a member of Sew Repair as Chief Working Officer) as CEO and trend trade veteran Taylor Tomasi Hill as inventive and trend director, following 18 months of growth and having raised $30 million in funding from a gaggle of traders that included Forerunner Ventures, New Enterprise Associates and True Ventures, per Tech Crunch. (In a January 2022 interview with Shiny’s Jill Manoff, Bornstein stated the corporate had raised $40 million in complete.) Its massive draw was the curated procuring expertise tailor-made to every buyer’s type and model preferences by its algorithm. 

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