June 29, 2022

Final July was formally the summer season of Glossier. Within the scorching, sticky months of 2021, the worldwide magnificence phenomenon was glowing off a $80 million Collection E spherical that valued the corporate at $1.8 billion, a determine extra attribute of a Silicon Valley software program startup than a buzzy beauty firm.

However the panorama was altering. Because the onset of the COVID-19 pandemic, a brand new spate of vogue and wonder manufacturers — Outside Voices, Vestiaire Collective and SKIMS amongst them — had introduced deep enterprise capital investments to stage up their companies. Glossier, for one, was set to introduce a sequence of extravagant new brick-and-mortar experiences, angling to construct model consciousness in markets from Seattle to London.