June 29, 2022

Frequent Inheritor — a plastic-free skin-care model that launched a bit over a 12 months in the past — is not thinking about following magnificence enterprise as typical. In an business the place phrases like ‘sustainability’ and ‘inclusivity’ are used extra typically as buzzwords or tokens quite than actionable efforts, the model, based by Angela Ubias and Cary Lin, needs to redefine what’s anticipated of environmentally-friendly skincare.

Frequent Inheritor’s try at reinventing sustainable skincare started with no scarcity of potential roadblocks. The launch of its first product — an encapsulated vitamin C serum — was deliberate simply because the pandemic began. Due to this, nearly all of the founders’ work, together with a few of their first conferences, was executed remotely.

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