When a magnificence model obtainable solely in Asia counts scores of high American magnificence tastemakers amongst its most vocal supporters, it has clearly tapped into one thing particular.
Philippines-based cosmetics firm Sunnies Face has by no means been offered within the U.S. — till now, it has been distributed solely in China, Singapore, Malaysia, Indonesia and its residence nation — and but it has amassed a powerful listing of followers globally, together with Pati Dubroff, Hung Vanngo, Fiona Stiles, Allan Avendaño, Rosie Huntington-Whiteley and Katie Jane Hughes. Sara Tan Christensen, co-host of the “Gloss Angeles” podcast and present Magnificence Director at Refinery29, wrote a characteristic in regards to the model for Bustle again in 2018, when it debuted, and has proclaimed her private love for its hero product. Sunnies Face was an immediate smash hit within the Philippines: On launch day, the model’s web site hit practically 3 million views, inflicting it to crash.
After years of pleas from the aforementioned magnificence trendsetters and different devoted followers, Sunnies Face lastly brings its buzzy lip coloration stateside with a direct-to-consumer U.S. retail launch through its personal web site, sunniesface.com.
Photograph: Courtesy of Sunnies Face
For its preliminary entry into the American retail house, Sunnies Face is providing solely its Fluffmate “weightless matte lipstick” in 15 shades designed to flatter a variety of pores and skin tones. It is a cruelty-, paraben- and fragrance-free method, and was additionally the model’s solo product when it first launched. (The model has since expanded to supply a full vary of coloration cosmetics and a few skincare gadgets in its Asian markets; it has plans to make these obtainable within the U.S. as properly, aiming to launch the whole line all through 2023.)
“We wished to make sure that each one who picked up a Sunnies Face product would discover their true match, regardless of their pores and skin tone,” mentioned Georgina Wilson, one of many 5 Sunnies Face co-founders, through a press launch. “Many individuals don’t notice that Filipinos account for a variety of pores and skin tones and when creating these merchandise, it was with out query this might be a pillar.”
Photograph: Courtesy of Sunnies Face
On the specifics of the method, Martine Ho, additionally a co-founder, mentioned: “We wished to create one thing that was fantastically matte with out feeling dry or cracking on our lips, which was the suggestions we regularly heard when talking to customers about matte lipstick, typically. We poured over numerous formulations till touchdown on the one which strikes the stability of silky clean, daring coloration payoff and completely matte.”
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Sunnies Face Fluffmate lip colours will retail for $16, and can be obtainable solely by the model’s web site at launch.
Photograph: Courtesy of Sunnies Face
To deliver the model to the U.S. market, Sunnies Face partnered with international magnificence accelerator SuperOrdinary, which additionally helped to efficiently launch the merchandise in China in 2018.
“Since partnering with SuperOrdinary for our launch in China in 2018, the corporate has been like an extension to Sunnies Face,” mentioned Wilson. “They honestly perceive the Sunnies Face model and the buyer panorama of every international market.”
As a part of a giveback initiative, Sunnies Face has partnered with 1% for the Planet, with 1% of all gross sales throughout the model going towards “initiatives and organizations that actively assist the state of the planet.”
Please word: Often, we use affiliate hyperlinks on our web site. This by no means impacts our editorial decision-making.
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